👍 SocialBAY is a next-level marketing platform exclusively available to producing agents on The Cliff Freeman Group team. It’s designed for top agents who are ready to scale their visibility without sacrificing their time. Whether you struggle with consistency, creativity, or just don’t have the hours in the day to manage your socials — SocialBAY handles it for you.

With automated listing posts, customizable templates, ad scheduling for Facebook and Instagram, branded landing pages, and a full design studio, you’ll stay in front of your sphere and look like a pro — without ever opening Canva (unless you want to).

Whether you want full automation or hands-on control of your content, this guide walks you through how to get started and maximize SocialBAY’s capabilities. The training video goes into all of the details.

1. Activate Your SocialBAY Account

• Look for an email titled “It’s time to activate your account” from support@backatyou.com.

• Click the red Activate My Account button.

• Create your password and log in.

2. Connect Your Social Media Accounts

Required for posting to social media

• Connect your Facebook Business Page first (required to unlock Instagram).

• Connect other platforms: Instagram, LinkedIn, TikTok, YouTube, X (Twitter).

• If you don’t have a FB business page, the system will guide you to create one during setup.

3. Sync Your MLS Listings

• Enter your MLS ID from the last 12 months.

• Confirm your name from the dropdown to connect your listing feed.

• This enables automation of new listings and price changes.

4. Set Your Local Target Market

• Add zip codes, neighborhoods, or cities you serve.

• This helps generate hyper-local content and market insights.

5. Customize Your Branding

• Go to Settings > Profile and upload:

  • Headshot

  • Contact info

  • Company logo

  • Brand colors

  • License number (if required)

• These appear on all auto-posts, templates, and landing pages.

6. Set Your Content Signature

• Found in Settings > Content > Content Signature

• Include name, team name, phone, license number, and brand hashtags
  Example:   Rachel Cahill | #TheCliffFreemanGroup | #eXpRealty | 469-712-5872

7. Customize Your Automation Settings

• Turn listing post automation on/off (new listings, price changes).

• Turn listing ad automation on/off.

• Choose content categories you do or don’t want (e.g., no celebrity homes).

• Set frequency of posting (default is 3–4 posts/week per platform).

8. Using the Dashboard

• View metrics like impressions, reach, and time saved.

• See a preview of your upcoming scheduled content.

• Access training videos and support tools.

9. Create or Edit Content

• Use the Design Studio for Canva-style editing:

  • Plug in your listing (auto-populates images, address, price, etc.)

  • Select from seasonal, listing, open house, or general templates.

  • Add/edit text, photos, QR codes, backgrounds, and more.

  • Post directly or download for printing.

10. Manage the Content Calendar

• Edit or delete scheduled posts in advance.

• Replace auto-content with custom pieces or ads.

• Click “Advertise” to run paid FB/IG ads on specific content.

11. Post and Promote Listings

• SocialBAY creates a property website for each listing.

• Use it to create:

  • Listing posts

  • Open house sign-ins (digital)

  • Listing videos

• Schedule posts or run targeted ads with a few clicks.

12. Leverage Landing Pages

• Use branded landing pages to generate leads:

  • Home Valuation

  • Contact Forms

  • Downloadable Guides (buyer, seller, agent value)

• Customize images, text, and autoresponder emails.

13. Track Performance

• Use the Analytics tab to monitor:

  • Engagement

  • Reach

  • Ad results

• See what content performs best and adjust accordingly.

14. Advanced Options

• Create custom ad campaigns (via Ads tab).

• Set lead notifications to your CRM or multiple emails.

• Download ad invoices for tracking spend.