2024 Seller & Buyer Rep Toolkit >>>>
Become the Hyperlocal Market Expert
Your Business. Your Brand. Your Freedom.
Video: Watch on YouTube
Download the Guide: Market Report Explainer (PDF)
At CFG, we believe in putting your brand front and center. Thatâs why we give every agent their own custom-branded Altos Market Report, complete with your colors, your contact info, and your name.
These reports arenât just prettyâtheyâre powerful. They help you confidently answer the #1 client question:
âHowâs the market right now?â
Weekly updated data means youâre always ahead of the curve. Key features to focus on:
Market Action Index (MAI): Above 30 = Sellerâs market. Below 30 = Buyerâs market.
Price Reductions: Know if the market is cooling or heating up.
Relisted Homes: A sign of market uncertainty or deals falling through.
Median vs. Average Days on Market: Median gives you a clearer pictureâwithout outliers.
Market Segments: Break down activity by price tierâperfect for targeting buyers or sellers.
đ Tip: Highlight key stats in the PDF to walk clients through the data clearly and confidently.
Use the report to build trust and authority in conversations:
With Sellers:
"30% of listings are dropping prices. Letâs price yours to sell without falling into that group."
With Buyers:
"The Market Action Index shows a slight cooling trendâthis might be your moment to make a move."
Practice explaining the numbers each week. Over time, your scripts will sound naturalâand clients will look to you as the expert.
Leverage the report visually:
Post weekly graphics: âThis Week in [Your Zip Code]â
Share charts or heat maps in Stories or Reels
Tease key stats: âDid you know 40% of homes dropped price this week?â
đŁ Call to Action Example:
"Want the full report for your zip code? Message me your email and Iâll send it!"
Donât assume your clients understand the data. Use the report to educate:
Email a 1-page PDF before meetings
Walk through the Market Action Index and price trends
Focus on their property type and price range
Youâll reduce stress, build trust, and position yourself as the calm expert they need.
Open Houses: Print and highlight the relevant price segment
Listing Presentations: Include the full 6-page PDF with branded narrative
Neighborhood Walks or Farming: Share quick stats with a QR code or link
Weekly Emails: Send updates branded with your info
Remember: This is all included with your CFG supportâno extra cost to you. Itâs part of helping you build
Your Business. Your Brand. Your Freedom.