Zillow Premier Agent Training

TCFG Training Session Key Takeaways

1. Schedule an appointment immediately on Connection calls to create more conversion opportunities.

2. Continuously update your contacts in the Premier Agent App 

   • Name and contact information

   • Status

   • Notes

3. Extend My Agent relationships by leveraging strategies listed in the attached document 

4. To help achieve high Customer Experience Scores, ask your Connection if there is anything else you can do to provide an excellent experience, and to watch out for the survey. 

TCFG Training Session Key Takeaways

1. Use the ALM framework to set more appointments and deliver an excellent customer experience

   • Appointment - When would you like to see this property?

   • Location - What other properties would you like to go see?

   • Motivation - What interested you about it/them?

2. Prepare for your in-person meetings with a buyer’s packet

   • Include your agent bio and business card

   • Use client testimonials to boost credibility

   • Share details about the neighborhood

   • Include pre-qualification information

3. Use the My Agent tool to secure more relationships 

TCFG Training Session Key Takeaways

1. Identify the needs of your pipeline in the Premier Agent App

   • Distinguish Connections from Nurture Leads

   • Notate your contact's home-search goals

   • Label each contact with an approximate time-frame to move

2. Develop an action plan

   • Make texting a crucial piece of your follow-up

   • Diversify your approach and provide valuable information every time

   • Document progress in the Premier Agent App

3. Execute on your plan

   • Focus on the quality of the content versus quantity of touchpoints 

   • Exercise social media as an outlet to expand your audience and build your brand

   • Solidify the "My Agent" connection

TCFG Training Session Key Takeaways

1. Solidify your post-closing plan

   • Deploy a closing packet and/or a closing gift. 

   • Share joy with your sphere (Instagram, Facebook, share videos)

2. Build value to gain lifetime clients 

   • Manage your database of clients similarly to your pipeline of active leads (follow up with value)

   • Host regular events and stay active in the community

   • Focus on building a strong brand to reach a bigger audience

3. Secure referral business for the future

   • Ask your clients at the right moment (After closing is a great time!)

   • Use My Agent to gain referrals