How to Explain a Balanced Market to a Seller

✅ What This Page Covers:

• What a balanced market means for sellers

• How to use the Altos Report to set realistic expectations

• A ChatGPT prompt for creating seller-specific marketing content

Market Action Index (MAI):
If the MAI is right around 30, we’re in a balanced market. Buyers and sellers are on equal footing—homes still sell, but pricing has to be right.

Real-Time Market Profile:
Pay close attention to days on market, price trends, and inventory. These show how long homes are sitting and whether prices are moving up or down.

Market Narrative:
Read or reuse the built-in summary to explain what’s happening in your area.

Market Segments:
Turn this on to show how different price ranges behave. It can help guide pricing decisions for your listing.

What to say:

• “This is a fair market—buyers are active, but they’re not overpaying.”

• “We’ll need to price correctly and highlight your home’s strengths to stand out.”

Example script:

“Right now, homes are selling at a steady pace, and buyers have reasonable expectations. If we position your home well from day one, we can attract serious offers without the need to slash prices later.”

Post ideas:

• “In a balanced market, strategy matters. Sellers—here’s what to know.”

• “Pricing smart is key—buyers aren’t overpaying, but they are still buying.”

Reel script idea:

1. “Hey sellers, quick update!”

2. “The market’s balanced right now—so homes are selling, but not in a frenzy.”

3. “It’s all about pricing and prep. List right, and we’ll bring the right buyers.”

4. “Want to know what your home is worth in today’s market? Let’s chat!”

Use this prompt to create seller-specific content:

I’m a real estate agent using an Altos Market Report for a ZIP code that’s in a balanced market (MAI around 30).
I want content that helps sellers understand this market and how to succeed.
Please write:

• A casual social media post for Facebook, Instagram, and LinkedIn

• A 60-second Reel script that’s friendly and personal

• A longer caption that sounds like me explaining this to a client

• A blog post in a 3rd-grade reading level that explains how sellers can win in a balanced market
  Keep it simple, real, and useful—nothing robotic or overproduced.