How to Explain a Balanced Market to a Buyer

✅ What This Page Covers:

• What a balanced market means for buyers

• How to use the Altos Report to build buyer confidence

• A plug-and-play ChatGPT prompt for marketing content

Market Action Index (MAI):
If the score is around 30, it’s a balanced market. This means supply and demand are in sync. Buyers still need to move wisely, but there’s less pressure than in a hot market.

Real-Time Market Profile:
Check how many homes are on the market, and how long they’re sitting. Look for signs that the market is shifting—DOM, price changes, inventory trends.

Market Narrative:
Use the plain-English summary at the top of the report to explain what’s happening now in simple terms.

Market Segments:
Turn these on to show what kind of homes are moving faster (or slower) in different price ranges.

What to say:

• “This is a pretty healthy market right now—there’s balance between buyers and sellers.”

• “You may not need to overbid, but you should still act quickly when you find the right home.”

Example script:

“We’re not in a frenzy, but we’re also not in a slump. Homes are moving at a steady pace. That gives you a fair shot at a great deal—especially if we’re strategic.”

Post ideas:

• “It’s a balanced market—what that means if you’re buying.”

• “Good news for buyers: the market is stable right now.”
  
  

Reel script idea:

1. “Hey everyone—market update for [Your Area].”

2. “We’re in a balanced market, which means it’s fair game for buyers and sellers.”

3. “You still need to be ready, but there’s less pressure to go all-in on every home.”

4. “Let’s talk strategy if you're house hunting—message me!”
   
   

Paste this into ChatGPT to generate buyer-focused marketing content:

I’m a real estate agent using an Altos Market Report for a ZIP code currently in a balanced market (MAI near 30).
Please help me create:

• A social post for Facebook, Instagram, and LinkedIn that explains what a balanced market means for buyers

• A 60-second Reel script that sounds casual and friendly

• A long, conversational caption that feels personal and helpful

• A blog post written at a third-grade reading level that explains a balanced market from the buyer’s perspective
  Use clear language and avoid anything that sounds robotic or overly polished.